Several posts ago, I emphasized the importance of coordinating your assets.
I also emphasized that the purpose of a furniture donation program is to find people who have more stuff than they need, convince them to give you their excess useful stuff, then arrange to give it to people who have less stuff than they need and do it in such a manner that the first group feels so good about it that they not only wish to give you even more stuff, but also wish to tell all their friends about this and then encourage their friends to do the same.
Now it is very unlikely that all this is going to happen spontaneously. It might, but don't hold your breath waiting.
Therefore, this can best be done by communication.
Your organization will need a way to communicate with potential donors.
I intend to spend the next few posts discussing the ways in which these communications can happen and how I feel they can best be done.
I also intend to discuss the content of these communications.
I also emphasized that the purpose of a furniture donation program is to find people who have more stuff than they need, convince them to give you their excess useful stuff, then arrange to give it to people who have less stuff than they need and do it in such a manner that the first group feels so good about it that they not only wish to give you even more stuff, but also wish to tell all their friends about this and then encourage their friends to do the same.
Now it is very unlikely that all this is going to happen spontaneously. It might, but don't hold your breath waiting.
Therefore, this can best be done by communication.
Your organization will need a way to communicate with potential donors.
I intend to spend the next few posts discussing the ways in which these communications can happen and how I feel they can best be done.
I also intend to discuss the content of these communications.
Comments
Post a Comment